Last Updated: October 2026

Mito & Co. ("Mito & Co.", "we", "us", or "our") respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit mitoandco.com, make a purchase, contact us, subscribe to our communications, or otherwise interact with Mito & Co.

By using our website, you acknowledge the practices described in this Privacy Policy.

Information We Collect

Depending on how you interact with Mito & Co., we may collect personal information including:

• Your name
• Email address
• Phone number
• Billing and shipping address
• Order and purchase information
• Payment-related information
• Communications you send to our customer service team
• Marketing and communication preferences
• Information about how you interact with our website, emails, advertisements, and other digital content
• Device, browser, IP address, and other technical information
• Information collected through cookies and similar technologies

We only collect personal information that is reasonably necessary for the purposes described in this Privacy Policy.

Payment Information

Payments made through our online store are processed through third-party payment providers.

Mito & Co. does not directly store complete credit card numbers. Payment information is handled by the applicable payment processor according to its own security and privacy practices.

How We Use Your Information

We may use your personal information to:

• Process and fulfil your orders
• Arrange shipping and delivery
• Send order confirmations, shipping updates, and other transactional communications
• Provide customer service
• Respond to questions, requests, or concerns
• Process returns, refunds, replacements, or other order-related requests
• Maintain and improve our website, products, and customer experience
• Prevent fraud, misuse, or unauthorized activity
• Maintain business and transaction records
• Understand how customers interact with our website and marketing
• Measure the effectiveness of advertising and promotional campaigns
• Send marketing emails or other promotional communications where permitted and with the appropriate consent
• Comply with applicable legal, regulatory, tax, accounting, or reporting requirements

We will not use your personal information for purposes that are materially different from those described here without obtaining additional consent where required.

Email & Marketing Communications

If you subscribe to our email list, sign up for promotional communications, or otherwise provide consent to receive marketing from Mito & Co., we may send you information about products, launches, promotions, educational content, events, and other Mito & Co. updates.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails.

You may still receive transactional communications relating to purchases you have made, including order confirmations, shipping notifications, customer service messages, or important information regarding an existing transaction.

SMS Communications

If Mito & Co. offers SMS or text-message marketing and you choose to opt in, your phone number may be used to send the communications you agreed to receive.

Consent to receive marketing text messages is not a condition of purchasing a product.

You may opt out of marketing text messages using the unsubscribe instructions provided in those messages.

Cookies & Similar Technologies

Our website may use cookies, pixels, tags, and similar technologies to operate the website, remember preferences, understand website activity, improve our services, and measure or personalize advertising.

Some technologies are necessary for the website and checkout process to function. Others may be used for analytics, advertising, or marketing purposes.

Where required by applicable law, we will obtain appropriate consent before using non-essential tracking technologies.

You can also adjust certain cookie permissions through your browser or available website privacy controls. Disabling certain cookies may affect how some parts of the website function.

How We Share Personal Information

We may share personal information with trusted third parties that help us operate our business, such as:

• E-commerce and website service providers
• Payment processors
• Shipping and fulfilment providers
• Email and communication platforms
• Analytics providers
• Advertising and marketing platforms
• Information technology and website service providers
• Professional advisors, where necessary
• Government, regulatory, or law enforcement authorities where required by law

These providers may process personal information on our behalf or according to their own applicable privacy policies.

We do not sell customer contact information to third parties.

Advertising & Analytics

We may use third-party analytics and advertising technologies to understand how visitors use our website, measure advertising performance, and provide more relevant advertising.

These technologies may collect information about your browser, device, website activity, and interactions with advertisements.

Depending on the technology and your privacy settings, information collected through these tools may be shared with advertising or analytics providers.

Where consent is required, these technologies will be used in accordance with your choices.

International Processing

Some of the service providers we use may store or process personal information outside of Canada.

As a result, your information may be subject to the laws of the jurisdiction where it is processed and may be accessible to courts, law enforcement, or regulatory authorities in that jurisdiction where legally required.

How We Protect Your Information

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, meet our business and record-keeping requirements, resolve disputes, and comply with applicable legal, accounting, and regulatory obligations.

When personal information is no longer required, we take reasonable steps to securely delete, destroy, or anonymize it where appropriate.

Your Privacy Rights

Subject to applicable law, you may have the right to request access to the personal information we hold about you and request that inaccurate or incomplete information be corrected.

You may also withdraw consent to certain uses of your personal information, subject to legal or contractual restrictions and reasonable notice.

Withdrawing consent may affect our ability to provide certain services when the information is necessary to provide those services.

To submit a privacy request, please contact us using the information below. We may need to verify your identity before completing certain requests.

Children's Privacy

Our products are designed for children and families, but our online store is intended to be used by adults.

We do not knowingly request that children provide personal information to purchase products through our website.

Parents and guardians should supervise